Regional Sales Director – South West

B2B Media (Print, Digital & Events)


Based in Bristol            


£60-£65K Basic + Car Allowance + Bonus + Benefits – OTE £90 -£100K


The Company


Owned and run by its management team, our client is the UK’s largest and most successful regional B2B media company. With a network of regional offices across England and Wales, the company are a forward looking, profitable, award winning and growing business with a superb team of experienced and highly committed employees and boast an impressive portfolio of blue chip clients.


As the No 1 provider of branded B2B print publications, which are recognised for their high level of trust, quality of editorial and regional intelligence amongst its subscription base of company owners, directors and senior managers, the company is also experiencing strong growth for its digital products and services where it has the largest, regional B2B email news service with over 100,000 subscribers.


Combining this with its success in hosting over 180 established events a year across the UK including business awards dinners, prestigious breakfast and other nationally recognised events make for an exceptional business who have strong ambitions to continue to grow across its three core and profitable products within print, digital and events.


The Role


An exciting opportunity with excellent long term promotion prospects for an ambitious Sales Director who can demonstrate a passion for leading and developing sales teams and has a proven track record in meeting targets and in delivering sales growth to cover the thriving South West region, where the business already has a strong presence and influence.


  • Reporting to the Managing Director, hit monthly objectives set for the division and ensure that at the year end the total revenue objective is achieved 
  • Take responsibility for the regional sales team: - ensure individuals achieve their territorial revenue targets and thus achieve the annual sales target for the region as a whole
  • Meet monthly sales targets in order to achieve the annual sales target. Play an active role in the creation of the annual budget / sales target and ensure effective forward planning
  • Inspire & develop the sales team to increase existing and new business within the three core areas of print, digital and events
  • Set the example and ensure that all company policy, best business practice and legal obligations are all maintained to the highest possible standard
  • Take responsibility for current clients and work with the sales team to increase the number and  range of sectors from which b2b advertising income is generated
  • Create an annual plan to increase the client base and secure new long term clients
  • Maintain a focus on growing market share and ensure that any competitive activity that could reduce market share is successfully addressed
  • Ensure that clients from across the whole South West region are developed - maintain a firm “finger on the pulse” of economic and business activity and re-act accordingly  
  • Oversee vertical development activities to ensure that sectors such as professional services, property services, training and education, business services etc are all serviced and developed
  • Work closely with colleagues across other divisions/regions - share contacts and information freely, be prepared to listen and to be open in understanding what works well in other areas and implement profitable initiatives for your region as a result
  • Play an active role in promoting ideas and new product development based on feedback from the clients, editorial team, sales staff and from market intelligence
  • Set expectations/targets and instill accountability, collaboration and integrity across the team
  • Ensure that annual PDP’s are relevant and that the sales team members is motivated, developed and feels valued
  • Work co-operatively with editorial staff, production, event, finance and membership teams
  • Conduct local sales training activities with your team to formulate new ideas, creative input and initiatives that will ensure the region remains ahead of all competitors
  • Play a critical role in overseeing staff recruitment for the regional office
  • Responsible for a range of matters relating to health & safety, legislation around equality & discrimination, security, data protection and ensure that the business is a good place to work


The Candidate


  • Proven track record of success in leading and developing sales teams, meeting targets and in delivering sales growth
  • Sales management experience within a similar sized B2B media business (print, digital media or events/awards) would be advantageous, although individuals who can demonstrate clear/provable success in sales management and are now seeking a fresh challenge in a new industry will also be considered
  • A passion for digital and social media, including the ability to keep apprised of all new direction in digital and marketing
  • Strong leadership and outstanding communication skills, able to develop, train, coach and hold sales teams to account for their performance
  • Demonstrate a strong understanding of the national/local issues that are important to business and have an awareness of how such developments might have an impact on the region
  • Ability to pro-actively network, build and maintain high level relationships with key organisations and decision makers across the South West region
  • A strong work ethic and the ability to perform within a fast-paced environment
  • Combine the enthusiasm and experience to “lead from the front” with the commercial instincts required to grow the revenue and profitability of current products across the region.
  • Ability to work closely with colleagues in other offices and support the MD with ideas that might generate new, complimentary and profitable revenue streams
  • Strong financial & IT skills, including CRM systems and internet research tools
  • High level of self-motivation combined with personal credibility, tenacity, strong negotiation skills, professionalism and influencing skills
  • Full driving licence, valid passport – requirement to travel to Head Office and to other regional offices as required


Please send your detailed CV quoting ref 20/1975 to our retained consultant David Smalley at Daniels Smalley Partnership, email

Contact us

Daniels Smalley Partnership Ltd
Pencoed Technology Park,


CF35 5HZ


Tel: 01656 856200


or email




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