Niche Electronic Instruments




Up to £60,000 + car + benefits (depending on experience)


The Company


Our client, part of a highly successful international parent, is an exciting entrepreneurial high-tech electronics company, who specialise in developing and delivering high quality niche instrumentation for a demanding international customer base.


The Role


  • As part of the local senior management team, work closely with the managing director in the design and implementation of sales and new product strategies for all products across UK & international markets
  • Manage and deliver strong growth in line with short and long term business forecasts
  • Lead and develop the sales team whilst taking “hands on” personal ownership for the profitable development of a niche product range within regulated industrial and commercial international markets
  • Motivate the sales team to hit sales targets & margins; implement better systems to manage performance
  • Take ownership of pricing , prepare annual sales budgets, business forecasts andmanage all sales resources
  • Act as the lead between the company and its’ established network of Distributors
  • Undertake country specific research for new partners, identify and eliminate constraints or barriers to entry
  • Personally lead all major sales tenders and support Distributors with the more complex or higher value contracts
  • Promote active, profitable relationships for increasing ‘grass roots’ market intelligence
  • Interpret technical input from customers and act as the conduit between field requirements and the in house engineering department on product specifications and design matters
  • Act as the facilitator in ensuring the product is fit for purpose and delivered in a timely fashion
  • Maintain all compliance requirements with specific legal, regulatory and quality standards
  • Act as the company expert on the commercial aspects of the products
  • Deliver technical presentations to the international community as required
  • Ensure that the business remains “up to date” on specific country legislation, directives and licence agreements
  • Monitor, evaluate and report on competitor developments
  • Adopt a “hands on” approach in the preparation of sales literature/aids; attend international conferences and exhibitions as necessary
  • Responsible for the development of all Distributor training (non- technical)


The Candidate


  • A broad based scientific or engineering background with an understanding of the fundamentals of mechanical, electronic and software engineering
  • A track record of developing UK & International sales; including relevant spells within b2b business development, sales or product management with an extensive knowledge of managing an overseas distribution network
  • Strong leadership, coaching & team development skills
  • Be able to combine the strategic skills required with a “hands on” approach to the day to day challenges of managing an international distributor base
  • Able to demonstrate technical credibility with customers and be able to operate within an international business that achieves sales growth through a distribution network
  • Sectors that would be particularly relevant might include: - automotive, electronics, telecoms, medical devices, health & safety, transport & haulage, instrumentation, controls or other niche industrial/commercial applications
  • An enthusiasm for technology, an inquisitive mind and be able to think “outside of the box”
  • A familiarity of the requirements for working within regulated markets and a proven track record in managing often complex government tenders
  • Strong planning, finance, IT and administration skills
  • Able to evaluate complex scenarios and lifecycle management in order to make effective decisions
  • A highly accomplished communicator who is able to achieve results by influence rather than demand
  • Strong relationship management skills, including a high level of integrity and business ethics
  • An appreciation of cultural sensitivity and a willingness to travel overseas as required
  • Fluency with an additional European language would be beneficial, but is not an essential requirement


Please send your detailed CV quoting reference 18/1951 to our retained consultant David Smalley at Daniels Smalley Partnership, email david@dspsearch.co.uk


Contact us

Daniels Smalley Partnership Ltd
Pencoed Technology Park,


CF35 5HZ


Tel: 01656 856200


or email us at:- 



or use our contact form.


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